Cultivating your own unique brand is critical when your company is just getting off the ground.
Categories Branding and Public Relations (PR)
Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).
Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.
9 Tips for Promoting Your Brand on YouTube
Before making a YouTube video to help promote your brand, make sure it is one that people will want to watch.
10 Things You Should Tell Your Designer Before Commissioning a Logo
Make sure your logo matches your brand message BEFORE you have it designed.
6 Ways PR Professionals Can Take Their Career to the Next Level
The founder of AKR Public Relations offers practical leadership advice after more than a decade of PR experience.
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Questions & Answers
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 9 Ways to Get Your Employees to Contribute to Your Branding Efforts
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
