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Categories Branding and Public Relations (PR)
Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).
Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.
6 Tips For Handling a Negative Company Review
Don’t let one review ruin your whole day, or your image.
9 Best Tips for Getting Big-Name Event Sponsors
Offer event sponsors an opportunity they just can’t refuse.
How to Protect Your Online Reputation in the Social Media Age
People are going to Google you, so make sure your online reputation is squeaky clean.
More in this category
Questions & Answers
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 9 Ways to Get Your Employees to Contribute to Your Branding Efforts
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
