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Categories Branding and Public Relations (PR)
Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).
Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.
How to Become More Persuasive
Tired of hearing “no” all the time? You have the ability to change that.
10 Ways to Instantly Boost Your Social Media Credibility
It’s not about selling — 10 founders give their advice for building legitimate credibility on social media.
10 Pointers for Writing a Solid Press Release
Remember, it’s not an email and it’s definitely not a novel.
More in this category
Questions & Answers
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 9 Ways to Get Your Employees to Contribute to Your Branding Efforts
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
