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Categories Branding and Public Relations (PR)
Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).
Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.
9 Ways to Measure Your Branding Efforts
How do you tell if your branding efforts are effective, or just a waste of time?
10 Tips for Getting Brand Equity From Your Next Speaking Gig
Entrepreneurs share a few thoughts on how to make the most of their time behind the podium.
9 Unorthodox Ways to Get Press Coverage for Your Tech Launch
Launches are already tough — getting solid press coverage shouldn’t add to your stress.
More in this category
Questions & Answers
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 9 Ways to Get Your Employees to Contribute to Your Branding Efforts
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
