With this advice, you’ll be TV-ready in no time. Break a leg!
Categories Branding and Public Relations (PR)
Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).
Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.
12 Things to Consider When Naming Your Business
Choosing a business name is a lot like picking out a tattoo: more permanent than you think. Make sure it becomes more than just a funny story.
Rebranding? 13 Things to Do Next
Regain credibility and start building your (new) brand with these 13 tips.
More in this category
Questions & Answers
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 9 Ways to Get Your Employees to Contribute to Your Branding Efforts
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
