Categories Branding and Public Relations (PR)

Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).

Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.

The 7 Best Branding Techniques for Your Startup

These proven methods are the best ways to build, grow and get the word out abut your brand.

6 Ways to Further Engage Your Brand’s Most Loyal Advocates

They’ve been following your brand since day one. Here’s how you can reward them.

6 Ways Your Company Can Evolve With Twitter

Change with the times using these tips.

9 Creative Ways to Get Your Company’s Product on a Key Influencer’s Radar

You know your product/service works. Influencers can convince customers it does.

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