Categories Branding and Public Relations (PR)

Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).

Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.

10 Tips for Participating in Your First On-Camera Interview

A key to a good interview is preparation.

11 Ways to Market Your Business or Product When You’re Bootstrapping

You may be strapped for cash, but there are still plenty of ways to get your brand name out there.

9 Ways Businesses Are Rethinking How They Use Social Media

Social media has changed dramatically in the past five years alone. Don’t let your business fall behind.

Instagram’s Algorithm Has Changed. Where Does That Leave Your Business?

Since Instagram changed how content appears in users’ feeds, you need to rethink your marketing strategy on the popular photo-sharing platform.

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