A key to a good interview is preparation.
Categories Branding and Public Relations (PR)
Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).
Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.
11 Ways to Market Your Business or Product When You’re Bootstrapping
You may be strapped for cash, but there are still plenty of ways to get your brand name out there.
9 Ways Businesses Are Rethinking How They Use Social Media
Social media has changed dramatically in the past five years alone. Don’t let your business fall behind.
Instagram’s Algorithm Has Changed. Where Does That Leave Your Business?
Since Instagram changed how content appears in users’ feeds, you need to rethink your marketing strategy on the popular photo-sharing platform.
More in this category
Questions & Answers
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 9 Ways to Get Your Employees to Contribute to Your Branding Efforts
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
