To attract the best clients, you first have to invest in your business.
Categories Branding and Public Relations (PR)
Your brand is the heart and soul of your business -- if you do it well, it's often the reason a customer buys from YOU (and not that other guy).
Steve Jobs did it with Apple. Richard Branson did it with Virgin. A powerful CEO brand, coupled with a trusted company brand name, makes even the scrappiest startup unstoppable. Complement your brand with a public relations strategy for even more potent results.
12 Up-and-Coming Entrepreneurs With Personal Brands We Admire
Though they may not be as well known in the startup arena, these rising stars have built rock solid personal brands.
)
13 Effective Company Taglines (And Why They Work So Well)
A tagline can either make or break a brand. Here’s what makes these companies’ slogans so perfect.
13 Creative Ways to Differentiate Your Business From Competitors
It takes a few tricks up your sleeve in order to stand out from a sea of competitors.
More in this category
Questions & Answers
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 9 Ways to Get Your Employees to Contribute to Your Branding Efforts
- 13 Marketing Tips Your Startup Can’t Afford to Ignore
