Before you start hitting the industry conference or event circuit in the new year, make sure you’re going for the right reasons — and making a killer first impression, too.
Categories Sales & Marketing
You have an awesome product or service. So where are all your customers?
Early in your business, chances are, most of the sales and marketing falls on your shoulders. From learning how to market your small business online, to customer relationship management, to understanding the difference between public relations and branding, startups and small business owners have a lot to learn. But the bottom line is always the same: to grow your business, you need to get in front of the right customers, every day. This is where you’ll learn how to do just that.
How Online Word-of-Mouth Marketing Is Changing
Social media should be changing who we do business with — and who does business with us — but it can be challenging to figure out how best to leverage it. Here’s why.
7 Ways to Build the Ultimate Support Network
You don’t have to go it alone just because you’re an entrepreneur. Here are some tips for building a network, so you don’t feel like you’re alone in the wilderness.
Are You Making These 5 Online Marketing Mistakes?
For first-time entrepreneurs just starting a new business, online marketing is a cost-effective way to sell more — but most make some version of these 5 mistakes over and over again.
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Questions & Answers
- 5 Things You Should Do With the Pile of Business Cards From Your Last Networking Event
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- Partner With the Right People: 6 Ways to Break Up With a Client
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 12 Things to Keep in Mind When Choosing a Logo and Brand Designer
- 10 Tips for Participating in Your First On-Camera Interview
- 11 Ways to Market Your Business or Product When You’re Bootstrapping
- 12 Most Effective Ways to Communicate With Clients
- 12 Companies That Excel at Content Marketing (and What You Can Learn From Them)
