Customers view websites differently than the companies that design them. Flashy ads, pop-up banners and other tactics designed to generate leads can actually end up driving them away. Are you making that mistake, too?
Categories Sales & Marketing
You have an awesome product or service. So where are all your customers?
Early in your business, chances are, most of the sales and marketing falls on your shoulders. From learning how to market your small business online, to customer relationship management, to understanding the difference between public relations and branding, startups and small business owners have a lot to learn. But the bottom line is always the same: to grow your business, you need to get in front of the right customers, every day. This is where you’ll learn how to do just that.
13 Creative Ways to Generate Extra Revenue
Don’t let one bad season kill your business. If you get creative about new revenue streams now, you’ll be ready for anything.
To Blog or Not to Blog? 11 Entrepreneurs Weigh In
Blogging is an excellent way to market your business and showcase your company’s personality. But beware: if not executed properly, it can also be a big waste of time.
10 Great Gifts for Web Visitors to Improve Lead Generation
Make a lasting first impression on website visitors — and nab their contact info — by rewarding them with a free gift.
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Questions & Answers
- 5 Things You Should Do With the Pile of Business Cards From Your Last Networking Event
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- Partner With the Right People: 6 Ways to Break Up With a Client
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 12 Things to Keep in Mind When Choosing a Logo and Brand Designer
- 10 Tips for Participating in Your First On-Camera Interview
- 11 Ways to Market Your Business or Product When You’re Bootstrapping
- 12 Most Effective Ways to Communicate With Clients
- 12 Companies That Excel at Content Marketing (and What You Can Learn From Them)