Categories Sales & Marketing

You have an awesome product or service. So where are all your customers?

Early in your business, chances are, most of the sales and marketing falls on your shoulders. From learning how to market your small business online, to customer relationship management, to understanding the difference between public relations and branding, startups and small business owners have a lot to learn. But the bottom line is always the same: to grow your business, you need to get in front of the right customers, every day. This is where you’ll learn how to do just that.

The Power of Personal Branding: 5 Ways to Develop Your Online Persona

Take pointers from what intrigues you most about the brands of business moguls you admire.

Encouraging Your Customers to Be Your Brand Advocates

Once you identify common customer pain points, you can use them to your advantage in a number of different ways.

11 Common Elevator Pitch Mistakes

Keep it short and sweet.

How to Make the Customer Happy, Even When They’re Not Always Right

It’s the golden standard in the customer service industry, but the age of social media has complicated matters drastically.

Questions & Answers