Increasingly, reporters rely on your online presence — from your company Twitter account to your personal blog — to glean info about your startup. But that can go terribly wrong if you’re not prudent.
Categories Sales & Marketing
You have an awesome product or service. So where are all your customers?
Early in your business, chances are, most of the sales and marketing falls on your shoulders. From learning how to market your small business online, to customer relationship management, to understanding the difference between public relations and branding, startups and small business owners have a lot to learn. But the bottom line is always the same: to grow your business, you need to get in front of the right customers, every day. This is where you’ll learn how to do just that.
11 Ways to Track Your Business Leads Online
From the powerful Salesforce.com to bookmarking tools, 11 entrepreneurs share how they track and manage leads online.
10 Offbeat Marketing Strategies for Small Businesses
Just because you have a small business doesn’t mean you can’t get creative with your marketing. Ten founders share some fun, paid strategies for cash-strapped marketers.
Know Your P’s: 3 Ways to Integrate Traditional and Social Marketing
Social marketing matters, but startup founders would be remiss to ignore the 4 P’s of traditional marketing — and the benefits they confer on your brand.
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Questions & Answers
- 5 Things You Should Do With the Pile of Business Cards From Your Last Networking Event
- Don’t Stereotype: 5 Common Mistakes Writers Make When Profiling Entrepreneurs
- Partner With the Right People: 6 Ways to Break Up With a Client
- 13 Easy Ways to Start Establishing Your Personal Brand
- 9 Ways to Leverage TV Appearances to Build Your Brand
- 12 Things to Keep in Mind When Choosing a Logo and Brand Designer
- 10 Tips for Participating in Your First On-Camera Interview
- 11 Ways to Market Your Business or Product When You’re Bootstrapping
- 12 Most Effective Ways to Communicate With Clients
- 12 Companies That Excel at Content Marketing (and What You Can Learn From Them)
