Service-based companies can create memorable experiences by thinking beyond just the look of their environment and branding the smell, touch, sound and taste, too.
Categories Sales & Marketing
You have an awesome product or service. So where are all your customers?
Early in your business, chances are, most of the sales and marketing falls on your shoulders. From learning how to market your small business online, to customer relationship management, to understanding the difference between public relations and branding, startups and small business owners have a lot to learn. But the bottom line is always the same: to grow your business, you need to get in front of the right customers, every day. This is where you’ll learn how to do just that.
How to Continue to Build Your Brand Long After Your First Pitch
Founders have a responsibility to consistently live and develop their brand stories.
Rebuilding Your Reputation When You’ve Been Attacked Online
If you have an angry customer continuing to leave negative reviews, try to make things right and persuade them to change their post.
When Is a Customer Service Bot More Helpful Than a Human?
A bot isn’t a substitute for genuine human interaction, but it can perform these key customer service functions.
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Questions & Answers
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- 9 Ways to Leverage TV Appearances to Build Your Brand
- 12 Things to Keep in Mind When Choosing a Logo and Brand Designer
- 10 Tips for Participating in Your First On-Camera Interview
- 11 Ways to Market Your Business or Product When You’re Bootstrapping
- 12 Most Effective Ways to Communicate With Clients
- 12 Companies That Excel at Content Marketing (and What You Can Learn From Them)
